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В В В В В В В В В В В В В В В В В В В В В Topic N11 ("Shopping")

IВ wouldВ like to tellВ you about shopping in the United Kingdom.

Marks & Spencer is Britain's favourite store.В TouristsВ loveВ it

too. It attracts a great variaty of customers from house wives to

millionaires. Princess Diana,В DustinВ HoffmanВ andВ theВ British

Prime-minister are just a few of itsВ famous customers. Last year

it made a profit of 529 million pounds. WhichВ isВ moreВ thanВ 10

million a week.

В В В В It all started 105 years ago when a youngВ PolishВ immigrant

Michael Marks had a stall in Leeds market. HeВ didn'tВ haveВ many

things to sell: some cotton, a little wool, lots of buttons and a

few shoelaces. Above his stall heВ putВ theВ nowВ famousВ notice:

"Don't ask how much - it's a penny." Ten years later heВ metВ Tom

Spencer and together they started Penny stalls in manyВ townsВ in

the North of England. Today there areВ 564В brancesВ ofВ MarksВ &

Spencer all over the world: in America,В Canada,В Spain,В France,

Belguim and Hungary.

В В В В The store bases its business on 3В principals:В goodВ value,

good quality and good service. Also, it changes withВ theВ times;

once it was all jumpers and knickers. Now it isВ food,В furniture

and flowers as well. Top fashion designers adviceВ on В stylesВ of

clothes. Perhaps, the most important key to itsВ successВ isВ its

happy well-trained staff. Conditions of work are excellent. There

are company doctos, dentists,В hairdressers,В etc.В AndВ allВ the

staff can have lunch for under 40 pence.

В В В В Suprisingly tastes in food andВ clothesВ areВ international.

What sells well in Paris, sells just asВ wellВ inВ NewcastleВ and

Moscow. Their best selling clothes are: for women -В jumpersВ and

knickers (M & S is famous for its knickers); forВ menВ -В shirts,

socks,В pyjamas,В dressingВ gownsВ andВ suits;В forВ childrenВ В -

underwearВ andВ socks.В BestВ sellersВ inВ foodВ include:В В fresh

chickens,В vegetablesВ andВ sandwiches,В В "ChickenВ В В Kiev"В В В is

internationally the mostВ popularВ convienceВ food.В ShoppingВ in

Britain is also famous for its Freshfood. Freshfood is a chain of

food stores and veryВ successfulВ supermarketsВ whichВ hasВ grown

tremendously in the twenty years since it was founded, and now it

has branches in the High Streets of all the towns of any sizeВ in

Britain. In the beginning the stores sold only foodstuffs, but in

recent yearsВ theyВ haveВ diversifiedВ enormouslyВ andВ nowВ sell

clothes, books, records, electrical and domesticВ equipment.В The

success of the chain has been due toВ anВ enterprisingВ managment

and to attractive layout and display in the stores. ItВ hasВ been

discovered that impulse buying accounts for almost 35 per cent of

the total turn over ofВ theВ stores.В TheВ storesВ areВ organized

completly for self-service and customers are encouraged to wander

around the spaciously laid out stands.В SpecialВ freeВ giftsВ and

reduced prices are used to tempt customers intoВ theВ storesВ and

they can't stand the temptation.

В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В В

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